The Interview – Olivier Laouchez, Founder of Trace TV media group – France : “In addition to being a vehicle of identity, African culture can become a driver of economic growth. This is why it is important to multiply spaces for its expression”

This edition of “The Interview” features Olivier Laouchez, founder of the French media group Trace TV. Drawing on his experience in promoting urban and African culture on a global scale, he discusses the strategic role culture can play in economic development. For him, beyond its identity function, culture is a true driver of growth and innovation. It can create jobs, generate revenue, and help reposition African countries within global value chains.