Decryptage – Tareq MUHMOOD,VISA President for the CEMEA region, UK : « Africa is not one market. It’s a phenomenal mix of different markets operating in so many different ways. »

Amid the 2025 AFCON won by Senegal, Rabat still echoes with the historic final against host Morocco. Tareq Muhmood, President Visa for the CEMEA region, drives tech solutions propelling African sport and commerce toward globalization. Long-time CAF partner, Visa transformed this AFCON into an economic laboratory: contactless payments, tokenization, fintech integration for 200 decision-makers from 40 countries.